Customer Insights & Strategy
These are the resources I find myself recommending most often to leaders who want to understand customers more deeply and turn insight into smart strategy.
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Clear framework for understanding what creates durable advantage, not just a plan on paper.
Geopolitical context that shapes markets, supply chains, and strategic bets leaders need to make.
Not all customers deserve equal investment; focus on your most valuable customers for sustainable growth.
How to navigate the dangerous gap between early adopters and mainstream customers in technology markets.
Create uncontested market space by focusing on non-customers and new value propositions.
Why successful companies fail by focusing too much on current customers and missing disruptive opportunities.
Clear framework for making strategic choices that create competitive advantage and drive growth.
Essential insights into how customers and executives actually make decisions, not how we think they do.
Practical applications of behavioral economics to influence customer decisions and improve outcomes.
Foundational Jobs to be Done framework for understanding what customers are really trying to accomplish.
There are many more strong resources in this space. If you'd like, I can curate a personalized list based on your role and goals, or summarize these for your leadership team.
Request a personalized list