Snackable Insights
Short, practical ideas for marketing leaders. Five-minute reads, real-world tested.
Short, practical ideas for marketing leaders. Five-minute reads, real-world tested.
AI doesn’t compete with your data and martech investments. It multiplies their return. A five-step playbook for making the business case to your CFO and building the learning environment that lets your team move while the technology is still evolving.
Read on LinkedInStrategy determines the destination. Sequencing determines whether you arrive. Four questions every CMO can use to build a marketing technology investment roadmap that earns defensible wins and compounds in value. Drawn from the lessons of a $25M+ RFP and a Fortune 500 retail transformation.
Read on LinkedInMarketing leaders need to build strong relationships with the IT leader whose team builds the capabilities that your growth strategy depends on. A five-step playbook for investing in that relationship and the compounding difference it makes when transformation actually accelerates.
Read on LinkedInBoardroom alignment is essential for a successful transformation. A five-step playbook for actively closing the gap between strategic commitment and operational reality, including how to build trust with your key technical partners.
Read on LinkedInCMOs are exceptional storytellers. But most haven't turned those skills on the internal audience that controls their AI and martech budget. The story you tell your CEO, CFO, and CTO is the real unlock, with a five-step playbook for getting to alignment in one week.
Read on LinkedInMost companies spend their marketing energy chasing new customers while quietly underserving the ones who generate the most revenue. Why retention of your best customers is the highest-return marketing strategy available to you.
Read on LinkedInYour VoC data is almost certainly skewed, because the customers who give feedback aren't the customers who matter most. A framework for getting the customer insight that actually drives growth.
Read on LinkedInIf you can't answer that question quickly and confidently, you probably don't have a best customer strategy. And that gap is costing you more than you think. How to identify your most valuable customers, and why most companies are unknowingly optimizing for the wrong ones.
Read on LinkedInMost companies have customer data but treat it as a support function rather than a strategic one. Why customer intelligence belongs at the center of every major business decision, and what it looks like when it finally gets there.
Read on LinkedInMost segmentation projects sit in a deck and never move the needle. The "one and dones" approach focuses on a single high-value behavior (repeat purchase) and uses it to drive incremental revenue and unlock the rest of the customer base. Three steps, one objective, 90 days.
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